In those first few days, your property is seen by the highest number of motivated buyers, appears at the top of property portals, and generates the most attention it will receive at any point in its marketing life.
That short window, the first 72 hours, often determines the entire course of the sale.
Why Early Interest Is So Powerful
Most serious buyers are already watching the market. They have alerts set up, they know their budget, and they are waiting for the right property to appear.
When a home launches, it is immediately compared against everything else available. If it is priced correctly and presented well, it can create a surge of interest very quickly.
That early momentum is difficult to recreate later.
What Happens When the First Few Days Are Missed
If a property does not generate interest straight away, buyers start to draw conclusions.
They may assume:
- The price is too high
- There is something wrong with the home
- Better options are available
Even if these things are not true, perception plays a powerful role - and it can be hard to change once it takes hold.
What We’re Seeing in Hitchin
In Hitchin, the strongest sales often follow a clear pattern:
- A well-prepared home launches
- Viewings are booked quickly
- Buyer interest builds
- Serious offers follow
Homes that fail to perform in the first few days, on the other hand, usually take longer to sell and often require adjustments later.
How to Make the Most of the First 72 Hours
To take advantage of this crucial period, it’s important to:
- Price accurately from the start
- Prepare the property before going live
- Use professional photography and marketing
- Have a clear plan for handling enquiries and viewings
The goal is to create confidence and urgency from day one.
Final Thoughts
The first 72 hours are not just the beginning of your sale - they are often the most important part of it.
Getting everything right before your property launches can make the difference between a strong, confident sale and a long, uncertain one.
If you’re thinking about selling and would like guidance on how to prepare your home for the strongest possible launch in today’s Hitchin market, we offer a free, no-obligation valuation along with clear, local advice.
Get in touch with Wellington Evans to discuss the best way to move forward.
